There is a great article in this month's (July) issue of Gourmet Magazine about the overuse of "local" and "organic", and how many chefs who claim to use all local, seasonal, organic produce really don't. Many chefs and restaurants have PR people who know the current "buzz words." They send out press releases to magazines and newspapers who simply print whatever the PR agent says, without doing any research. And yes, this is even true of many Seattle restaurants - I know I could name a few.....
Its the same issue we are facing at the farmers markets, especially those markets that have looser standards and inspection procedures. Believe it or not, there is a percentage of farmers who actually buy some of their produce from Charlie's - and much of their inventory comes from California and other far off places. I don't like to say that one should only buy certified organic produce (I don't - there are a lot of politics and money issues involved with certification), but I can't stress enough how important it is to really get to know your favorite famers and ask a lot of questions. This seems extreme, but I'll even ask the same questions every week - if they change their story, they are probably not being truthful about their products.
Even in our favorite "organic" grocery stores who have large banners claiming "local" with quaint stories of farmers...Really look around and read the fine print. You'll see that less than 10% of the produce is from an area within 150 miles.
All that said - eat local, buy organic, and support your famers market!
(Gourmet magazine article is not available online)



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